Balmain and Barbie team up to create a genderless collection

The universe Barbie hypnotizes and the last to fall into their networks have been the signature Balmain and its creative director Olivier rousteing, which this Thursday has presented a capsule collection where pink is the protagonist.

Barbie Y Balmain they embark on a markedly multicultural, inclusive and joyful adventure “, he commented through social networks Olivier rousteing.

Great creators such as Versace, Givenchy, Christian Dior, Oscar de la Renta, Giorgio Armani, Hervé Leger, Ralph Lauren and Donna Karan have already designed dresses for Barbie. The novelty of this occasion is that Balmain has made more than fifty looks for real women who want to wear fun and colorful pieces.

Of course, it is not necessary to have the curvy silhouette of the protagonist, who from 1980 began to have ethnic versions and in 2016 different types of body – tall, short or with curves – to better reflect the diversity of women.

A formula, which, as the creative director has explained, combines the virtual world of the protagonist with the real universe of the buyers. “Genderless pieces” and accessories that can be purchased both in store and on its website, as well as on the Mattel website, starting tomorrow, Friday.

The collection Balmain X Barbie has no limits with pink, “a color synonymous with the brand that aligns perfectly with the bold and modern spirit of the army of Balmain“.

It also uses signature designs of the house, such as the iconic sailor motifs or the labyrinth pattern, a way of combining the legacy of the toy industry and the fashion.

“A collection with which to dress up and have fun”, with pants, sweatshirts, T-shirts, bombers, cardigans or sneakers, where there is no shortage of sophisticated garments with large bows.

The novelty is the sale of three NFTs by auction: avatars of Barbie and Ken and a black family doll Barbie dresses with designs created by Balmain and accompanied by various accessories.

“It is a dream come true, since I was a child I always loved Barbie and I am very proud to be part of the world of Barbie“, has affirmed Rousteing in its account of Instagram, where it has indicated how proud it feels of this collaboration.

Barbie, whose full name is Barbara Millicent Robert, was born on March 9, 1959, and her 60 years were celebrated in style.

Six decades in which the doll has represented more than 200 professions and trades and in its last stage it has maintained a commitment to transmit female empowerment to girls, trying to link the activity of Barbie with scientific projects such as collaboration with the European Space Agency to encourage them to be the next generation of astronauts, engineers or scientists.