Drake and The Weeknd song created by artificial intelligence causes concern in the industry

The user Gostwriter977 on TikTok has revolutionized social networks by publishing a “collaboration” between Drake and The Weeknd with artificial intelligence (AI), which has managed to obtain approximately 10 million views, more than a million likes and hundreds of people reusing the audio.

Under the title of ‘Heart on My Sleeve’, the netizen shared the creation in a video where he appears completely covered in a white sheet and wears dark glasses.

Although the music industry might be concerned about the apparent “substitution” of artists, Roberto Nickson, co-founder of MV3, explained on Twitter that: “No matter how good AI music is, the human element can always win out. It is the same ‘aura’ explained in art theory. Nothing hits like an original.”

@ghostwriter977 hi im a ghostwriter. #drake #aivoice #theweeknd #ai #aidrake #theweekndai ? Heart on My Sleeve by Ghostwriter out everywhere. -ghostwriter

A few days ago, Universal Music Group declared that it seeks to protect the music of its artists, which is why it asked digital platforms such as Apple Music and Spotify to block bot services that extract melodies and lyrics. without paying for it copyright, according to the Financial Times.

UMG’s request is not surprising, since it is one of the three largest record labels in the world, including Sony and Warner, having in its catalog Elton John, Justin Bieber, Karol G, Post Malone, Billie Eilish, Lady Gaga and Rihanna.

“A lot of generative AI is trained on popular music. You could tell him: write a song that has lyrics like Taylor Swift, with a voice like Bruno Mars, but is more like Harry Styles. The result you get is due to the fact that the AI ​​has been trained on the intellectual property of those artists,” they told the Financial Times.