Today, the first of February, the most important date of the Chinese calendar is celebrated: the Lunar New Year or Chinese New Year, which begins with the rise of the second new moon after the winter solstice. As usual, signatures of fashion and beauty from around the world have joined this celebration with collections inspired by the animal that represents this year, the water tiger, and the color red, a symbol of good fortune and success in China. Take a look at the interesting proposals of the best known brands.
The creativity of the American painter Kenny Scharf and the artistic director of Dior, Kim Jones, are manifested in a collection for men in which the colors white, blue and red stand out. Among the garments included in the collaboration are t-shirts, shirts and men’s jackets. They also present a series of jewels, the Dior Lingot 22 and Dior Lingot bags, and the B27 sneakers, which turn gray for the occasion.
Gucci shows its love for nature in ‘Gucci Tiger’. The firm combines hand-painted tigers with the characteristic motifs of the house or the name of the collection in a wide variety of pieces for men and women. This line is part of Gucci’s alliance with The Lion’s Share Fund, an initiative that raises funds to protect endangered species and their natural habitats.
Another luxury firm that joined the celebration of the year of the water tiger was Prada, with a campaign of fashion to raise awareness starring actress China Chun Xiao. “As part of the ‘Action in the Year of the Tiger’ initiative, Prada is contributing to the conservation of endangered Amur tigers through a donation to the ‘Walking with Tiger and Leopard’ program. China”, they assure in their networks.
Pink or blue tiger? Why not! The house Valentino opts for a less traditional collection, in which a colorful tiger print adorns sweatshirts, jackets, tops, hats and bags, including the new Valentino Garavani Locò model. The collection was baptized as ‘Tiger 1967’ and as the protagonist of the campaign they have chosen the actress China Guan Xiao-tong.
Zara teamed up with the designer China Susan Fang to launch a sales campaign specifically focused on celebrating the Chinese New Year. Fang’s contribution has resulted in 22 pieces for women, men, children and accessories dominated by pastel colors and tulle. This is the first time that the Spanish firm is associated with a house China.
Red is the most popular color in China, due to the fact that it is associated with happiness, good luck and success. That is the reason why Aldo wanted to launch a special collection of accessories with this color as the protagonist for the occasion. Of course, the tiger could not be missing: they include it in bracelets, handbags and shoes.
For lovers of make-up, Givenchy launched a limited edition collection of its ‘Le Rouge’ lipstick and ‘Prisme Libre’ loose powder. Both products come in a distinctive red and gold design with logos that pay tribute to the house’s first Rouge Couture, created by Hubert Givenchy.
In the case of Huda Beauty, they have joined the festivities with a limited edition color palette that can be complemented with an exclusive red liquid lipstick that they also launched in honor of the date. The packaging is possibly the best part, where they add the silhouette of a tigress drawn in red and gold.
MAC Cosmetics is always in charge of surprising with its special editions of Chinese New Year And this time it’s not the exception. The ‘MAC Lunar Luck’ line is everything you need to start the year with good luck. It’s made up of stick and liquid lipsticks, a moonlight highlighter, a palette of nine eyeshadows, and two brushes, all covered in a cute tiger print in shades of red and gold mixed with pink and lilac.