As part of its efforts to curb the creation of fake profiles and of spam within the platform, Instagram has begun to implement a safety function which will ask users to record a short video of their face to verify their identity when creating a new account.
“We need a short video of you turning your head in different directions. This helps us to confirm that you are a real person and to verify your identity ”, indicates the pop-up message that appears in the application when someone registers for the first time in the social network.
With the use of this new verification method, the company Meta (formerly known as Facebook) promises that clips recorded by users will never be visible on Instagram and that they will be deleted within a period of 30 days.
Likewise, it ensures that it will not take advantage of this information to collect biometric data or use its facial recognition technology. Specifically, the company will use its artificial intelligence algorithms to confirm that the individual is a real person.
Video selfie verification is a feature Instagram has worked on for the past year. The social network It began to introduce this security check in August 2020 but had to reverse the measure shortly after due to technical problems that arose along the way.
Now, the company appears to have finally resolved those issues, making the feature available globally to prevent fraud and spoofing.