Storing personal information on the mobile or misuse of the cloud, among the risks to online privacy in 2023

The storage of all personal information on the ‘smartphone’ or a bad configuration of data storage solutions in the cloud, which can cause information leaks, are just some of the risks regarding ‘online’ privacy that will continue to occur in the technological field in 2023.

This is how the report detailed it ‘Privacy Predictions for 2023’, Prepared by the cybersecurity and digital privacy company Kasperskywhich identifies some of the privacy risks based on the changes and trends observed by its experts during this year 2022.

These forecasts are part of a year marked by regulatory activity on privacy around the world, both in the public and private sectors, as Kaspersky has pointed out. Based on this, some of these measures have focused on surveillance of the commercial sector and practices harmful to consumers in data security.

Likewise, other measures carried out this year include the protection of confidential information from invasive techniques of ‘machine learning’ (automatic learning), which is carried out with the data collected. For all these reasons, online data security and privacy are essential to avoid risks in 2023.

In this sense, the company points out that one of the challenges facing privacy is the use of the ‘smartphone’ as a replacement for physical documents. More and more, mobile phones are used as a payment method instead of credit cards and, in addition to being ‘wallets’, they are also the storage place for personal documents. Among them, the DNI and the vaccination certificate against Covid-19.

Although this makes it easier for the user to carry everything important in the same terminal and has advantages, such as speeding up verification, Kasperksy considers this practice dangerous. Likewise, this requires that users must be demanding with the security of mobile phones and the way in which data is stored on them in order to preserve their privacy.

Another risk has to do with the bad configuration of some cloud data storage solutions, resulting in the leakage of sensitive data stored online.

INVESTMENT IN CYBERSECURITY IN COMPANIES

In order to curb these potential errors, Kaspersky encourages corporations to invest in information leak prevention, as well as employee education, with the aim of increasing awareness of cybersecurity.

It should be remembered that, currently, the fact of ordering food or requesting a transport service generates confidential geolocation data; hence the cost of privacy required by these amenities is another of the challenges for next year, as the company points out.

As a result, users are increasingly concerned about privacy and are taking steps to protect their personal accounts by reducing their digital footprint. In this attempt to stop data leaks, this cybersecurity company indicates in its report that it anticipates an increase in the contracting of insurance against data breaches.

Also on user privacy, it points to an increase in concern about the privacy of the metaverse. However, it stresses that the data generated in digital payments or through the regular use of the mobile already allow drawing “sensitive” conclusions about the user.

In the same way, smart devices in the home, continuous video surveillance in cities, or the wide use of the Internet of Things or IoT, with physical objects with sensors, processing capacity and other technologies; they also make the concept of privacy dissipate.

In this context, Kaspersky points out that “the metaverse brings physical experiences to the virtual world”, but the online world is already “taking over” the physical one. For that reason, he insists that privacy caution must be exercised both ways, with the implications of technology both in the metaverse and in the physical world being a risk.

Finally, the company also points out how the data market has become more “diverse and localized” in terms of user behavior monitoring, which also has more controls on the transfer of this data at a cross-border level.

The web pages contain undetectable trackers that collect data about the user and their behavior on the web to target advertising. These data make up a large market that is led by the large North American technology companies such as Meta, Amazon or Google.

In any case, Kaspersky says that it is increasingly common for authorities to be cautious when sharing data with companies in other countries. However, this misgivings about the transfer of data to other countries leads corporations to trust more local organizations, which also implies some privacy risks.

In this sense, and as the company specializing in security solutions at the ‘software’ level warns, smaller entities “may be less interesting to hackers”, but at the same time, they are less controlled by regulatory bodies.

In the year 2022 “regulatory activity has moved from the global data market to local players”, as emphasized by Kaspersky’s privacy expert, Vladislav Tushkanov. “The year has been full of situations that have shown how the collection of consumer data can directly affect relations between citizens and governments,” he said.

He has also reflected on the metaverse and Artificial Intelligence (AI), on what he has advanced that “will continue to be in the crosshairs of privacy experts in 2023.” “We believe that the geopolitical and economic events of 2022, as well as new technological trends, will be the main factors influencing the privacy landscape in the coming year,” Tushkanov said.

Source-listindiario.com