The profitable business of premium drinks for celebrities


Let’s make this clear, “alcohol is harmful to health”, But it is one of the most consumed products in the world.

According to the 2018 World Health and Alcohol Situation Report, released by the World Health Organization and the Pan American Health Organization, around 2.3 billion people are current consumers. More than half of the population consumes alcohol in just three WHO regions (Americas, Europe and Western Pacific).

These data have possibly been the ones that have driven recent investments by artists or celebrities from various disciplines to make large investments in alcoholic beverages, most of them in wines and champagnes.

The wine industry has caught the attention of the rich and famous and here are some of them.

The most recent has been the Dominican singer Natti Natasha, who, according to information uploaded to her Instagram account, has become the first Latina with a rosé drink.

As he announced this Friday, it is “Tasha Sparkling Rosé”, a Bordeaux rosé wine with a mixture of Carbenet Franc and Merlot.

“Tasha represents me in every way, she has a unique personality, sweet and generous but with a soul that vibrates incessantly like her bubbles,” said Natalia Gutierrez, the singer’s real name.

She follows in the footsteps of other celebrities who have released drinks under her label. Cameron Diaz is one of them. The protagonist of “The mask” put aside her successful career as an actress and currently, married and with a daughter, is dedicated to the wine business. Together with the businesswoman Katherine Power, the former model also launched the “Avaline” line of wines with the centenary Catalan winery Can Ràfols dels Caus, who has been commissioned to produce their new white wine that is already marketed in the United States.

According to him, his philosophy, which he has baptized with the name of “clean wine”, is summarized in the production of wines with high quality grapes, elaborated by means of a strict control of additives, a greater respect for the environment. environment, a defense of healthy products and greater honesty in the labels, have commented from the winery in front of which is Carlos Esteva.

Luis Miguel also decided on wine as one of his main investments.

The singer released his own wine and it sold out quickly and did not release it again until recently, thanks to the euphoria that bioseries have caused worldwide.

The product was marketed in Chile, the United States and Mexico, with 20 thousand bottles a year.

The concoction, known as “Único”, was created under the supervision of winemaker Aurelio Montes del Campo by Viña Ventisquero, in the Maipo Valley in Rapel, about 170 kilometers south of Santiago. Luis Miguel’s wine is made 85 percent with Cabernet Sauvignon grapes, 15 percent Syrah and an alcohol content of 13 percent.

Despite being separated, in 2020 Brad Pitt and Angelina Jolie released a champagne together at more than $ 370 a bottle. It was a limited edition of his new rosé champagne, a very special vintage that comes from the Côtes de Provence, a farm that they still share and where the actor has recently been seen with his new partner, the model. Nicole Poturalski.

As they detail, inspired by the legend of the Countess Fleur de Miraval, a distinguished woman born in Provence who only drank rosé champagne because of her fondness for the color of the wines of her land, the former couple has created a rosé champagne in a limited edition that will have 20,000 bottles at 330 euros per unit.

Actress Sarah Jessica Parker also has her own rosé wine, Invivo x SJP, a broth that comes from the south of France and that has been created by the singer of Sex and the City and the founders of Invivo & Co, a winery based in New Zealand.

The list also includes popular singer Sting. The English musician has together with his wife, Trudy Styler, the Tenuta Il Palagio estate, in the place where they fell in love: Italian Tuscany.

Their relationship with wine began in 1999, when they stayed at that old property, located 45 minutes from Florence. After touring its huge vineyards and realizing that most of its buildings were in an obvious state of disrepair, they ended up acquiring them a long time later.

Message In A Bottle and When We Dance, titles of two of the songs he performed in his time with the Police group, are the names of two of his wines (in total there are six). His red, Sister Moon, which is also reminiscent of one of his songs, was placed on the list of the best 100 in Italy in 2018.

Jon Bon Jovi

The American rocker also created his. To achieve this he was inspired by his son Jesse. They both really wanted to make one that would showcase their laid-back lifestyle. They tasted various rosés from around the world before settling in the south of France. They met the winemaker Gérard Betrandt and knew they would do it with him. So it was. They created Diving Into Hampton Water, which in 2018 they selected as the best rosé in the world, according to the prestigious ranking of Wines Spectator’s.

“Making it with Gérard was as creative as collaborating with another composer. He uses his talent and knowledge of wine as a talented musician ”, highlighted the artist.

Leonel Messi

The Argentine, one of the best footballers in the world, does not escape this phenomenon either. He is known to have a respectable level of knowledge on the subject and a good palate. Its L10V wines are made by Bodegas Bianchi (Mendoza) and emerged in 2012 as part of the solidarity project of its foundation.

Messi does not exploit this facet so much, since he has always avoided associating his image with the product because he is an elite athlete who promotes a healthy life. However, expensive wines are one of his biggest whims.

Bob dylan

For five decades, he has been one of the most influential figures in popular music and culture. The list of recognitions of the American artist as a musician, singer, composer, writer … does not include that of winemaker. And although he does not participate in the production or business of wine, it was one of his fans, the winemaker Antonio Terni from Fattoria Le Terrazze, who created a wine under the name “Visiones de J.,” (“Visions of Johanna”) from the album “Blonde On Blonde”, it captured the artist’s attention, inspiring him to such an extent that Dylan requested the creation of his own wine.

A wine with his name and the cover of the album Planet Waves. As a result, a collaboration arises where Terni creates the wine and Dylan supports it. A high-quality limited production of about 400 boxes, of which 100 are destined for the USA.

Francis Ford Coppola

The film director made his successful investment in 1975, after completing The Godfather: Part II, buying one of the historically most important properties in California: Inglenook.

It carried out its merger with Niebaum-Coppola, under the name “Rubicon Estate”. In 1999, he created the wine “Sofía”, in homage to his daughter. And in 2006, he acquired the “Château Souverain” winery in Geyserville, Sonoma County.

Showing his constant interest in winemaking, in 2015 he opened his third winery: Virginia Dare Winery in Geyserville, California.

drew Barrymore

Her passion for wine and her travels led her to Italy as the chosen destination to produce her own Pinot Grigio wine in 2011 in collaboration with the Decordi Winery in Crezona, “Tre Venezie” region. He was awarded the gold medal “The Challenge International du Vin” in France.

Part of the proceeds from this wine are earmarked for charitable purposes. It seems that Pinot Grigio is the artist’s favorite variety, being also one of the protagonists of her production in Monterrey, California.

Madonna

The Queen of Pop and her ties to wine is called: Silvio Tony Ciccone, the artist’s father. The family-owned vineyards stretch across the slopes of Michigan’s Leelanau Peninsula.

In addition to making numerous still wines, they make a popular dessert wine and a cherry wine. It would not be strange, to meet the celebrity during the visit to the winery.

Their wines are much cheaper than tickets to their concerts.

Antonio Banderas

In 2012, the Malaga-born actor presented in Miami to present the wines from his winery at the “South Beach Wine and Food Festival”.

Banderas once again brought out his closest side to promote his wine, “Anta Banderas”, made in Villalba de Duero, Burgos. To do this, the actor went to a store where he spent more than an hour signing bottles to all his fans.

We also found Casamigos Tequila, a brand created by George Clooney and businessman Rande Gerber in 2013 and which, finally, they sold to the multinational Diageo for 1,000 million dollars.

Source-www.diariolibre.com