A trend seen in Forrester Research’s 2022 forecasts shows that 80% of consumers will see the world completely digital and without physical barriers, with higher expectations that digital experiences will work well. That’s why they expect companies to pay special attention to creating a successful and sustainable digital customer experience.
To achieve these expectations, business representatives are also aware of the next steps on the path to digital transformation and how to accelerate future demands. To facilitate recovery from the pandemic, municipal planning will prioritize initiatives to provide citizens with Internet connectivity, improve public health, and manage critical resources such as water and energy through the use of smart meters. This knowledge will be reused in an IoT-enabled infrastructure that modifies traffic patterns, reduces congestion, or enables autonomous vehicles in ports and airports. For Luiz Meisler, executive vice president of Oracle Latin America, the moment is to analyze how new technologies are helping to unlock creativity and innovation in companies and people. “We have been through several challenges in the last few months and we know that it is not the end. During this time, technology was a strong ally in rebuilding human and corporate relationships. Now is the time to take a firm step and imagine a future that is even more connected and in line with consumer expectations as a way to further advance in improving society ”, he says.
The study looked at consumer and business behavior to list nine top predictions to be observed over the next year:
1. Creativity and innovation
Despite progress, there is a need to invest in smart technologies such as automation and forecasting mechanisms that focus on results and not just finance.
2. Worldwide spending on order management software will reach more than $ 1 billion in 2022.
For brands, the best experiences will be through “trade anywhere.” It will be present with a variety of facilities, for all shopping moments. Companies will invest in the construction of experience architectures, starting with order management, payments and inventory control, which will make immersive experiences for each consumer profile real.
3. By 2022, 60% of security incidents will involve third parties.
Companies seek to make supply chains more resilient without giving up their competitive advantage. The combination of these two priorities impacts the growth of your third-party ecosystem. However, this can be a security problem. Based on the data, 55% of security professionals reported that their organization had an incident involving their supply chain or third-party vendors in the past 12 months.
4. 75% of personalized engagement strategies will not meet ROI objectives.
Digital engagement will be the norm next year as 70% of marketers will adopt an “always on” digital engagement strategy by 2022. About 17% of B2B consumers said demonstrated competence during the process of Buying was paramount, far ahead of the relationship with the sales representative (5%) or customer referrals (6%).
5. $ 10 billion of design spending will be transferred to suppliers and services committed to accessibility.
As accessibility becomes mandatory, technology providers and service companies will need to strengthen the consumer experience. More organizations purchasing technology will commit to accessibility in 2022, due to the growing number of companies creating diversity and inclusion programs (26% did so for the first time in 2021).
6. Businesses fail the “work from anywhere” model, and it’s not the virus’s fault.
10% of the companies will commit to a totally remote future and for the remaining 90% the prescription of vaccines will generate complications; but this will not be the cause of most return-to-office failures. The most affected will be the 60% of companies that will switch to a hybrid model: a third of the first attempts at the “work from anywhere” model will not work. For managers, the hybrid model would work, but they will go about their day-to-day life as if the employees were totally in the office. A smaller number (30%) of companies insist on a totally face-to-face model, but their employees do not accept it.
7. The native cloud is the center of attention in the corporate cloud.
Native cloud adoption increased between 2020 and 2021: Developers reported an increase in container (33% to 42%) and serverless (26% to 32%) use in their organization. By 2022, cloud native adoption will increase by half of business organizations. More importantly, companies will reshape their cloud strategies to be cloud native and big data, AI and IoT technologies will transcend all major technology domains.
8. Rewards for bias pay off.
Bias rewards are based on rewards to users who detect problems in the security software. In the case of bias trends, users are rewarded for spotting trends in AI systems. In 2022, at least 5 large companies will present this type of program.
9. By 2022, investment in smart infrastructure will increase by 40%.
Smart infrastructure investments are expected to see remarkable growth driven by unexpected government spending across geographies. IoT and cutting-edge technologies using advanced networks like 5G have shown that they can enable smart and connected roads and trains.