Twitter tests new shopping feature for live broadcasts

After embarking on the e-commerce business in July of this year with the implementation of a store section for business accounts, Twitter has now begun testing a new shopping experience within the live broadcasts.

Named Live Shopping This feature will allow users to stream and shop at the same time. For this purpose, the interface of the social network It will be adapted to show the live video, a tab with the list of items for sale and a panel of tweets.

In order not to interrupt its viewing, the platform will continue to play the transmission in a small floating window (Picture in Picture mode) if the user decides to enter a store’s website.

The first test of Live Shopping It will take place next Sunday, November 28 at 7:00 pm (ET) in collaboration with Walmart. The event has been titled Cyber ​​Deals Sunday and will be hosted by singer Jason Derulo.

Twitter describes this live broadcast as a “30-minute variety show” that will highlight “electronics, household items, apparel, seasonal décor, surprise special guests, and much more.”

In this initial stage, the new purchase items will be available both in the web version from Twitter as in the iOS app. In the case of users of Android They will only have the ability to watch the live broadcast, but not to interact with the shopping functions.