Twitter: Who is Linda Yaccarino, chosen by Elon Musk?


Linda Yaccarino will be the new CEO of Twitter in about six weeks, and her advertising profile could serve to assuage advertisers’ fears in the social networksince the constant radical changes in the policies of the social network under the command of Elon Musk created mistrust.

The owner of Twitter and the world’s second-richest man announced Friday that Yaccarino will “mainly focus on business operations,” while he will focus “on product design and new social network technologies.”

Yaccarino resigned on Friday from her position as head of advertising at NBC Universal (NBCU), where she oversaw 2,000 workers on a team that has generated more than $100 billion in advertising sales, according to the company.

graduated from the Pennsylvania State Universitybegan her career in the media industry as an intern in NBCU’s Department of Media Planning.

With Trump and Biden

The news of his new position seems to have surprised NBCU as wellsince Yaccarino was going to be in charge of directing an NBCU event to attract advertisers next Monday.

This woman born in an Italian-American family also participates in the World Economic Forum, in which she chairs an organization group on the future of work and is part of the steering committee of governors of the media, entertainment and culture industry, according to his LinkedIn profile.

In 2018, Yaccarino was appointed by then-Republican President Donald Trump to serve a two-year term on his Sports Fitness and Nutrition Council.

The executive went back to work with the White House in 2021, but this time under the mandate of Democratic President Joe Biden to create a coronavirus vaccine campaign with Pope Francis.

Musk and Yaccarino have collaborated before. The two appeared on a panel titled: “Twitter 2.0: from conversations to associations”, which was held last month in Miami Beach (Florida), in which she asked the millionaire about the role of Twitter and the future of the social network.

Musk, what bought Twitter last year on a promise to restore its vision of “free speech”warned that in the new structure, he reserves an important number of functions: the executive presidency, the head of technology, the supervision of products, software and systems operation.

In 2021, the year before Musk took over the social network and took it private, advertising accounted for nearly 90% of the company’s revenue. But then things changed radically, hence the appointment of Yaccarino.

There was a good reaction at Tesla

After buying Twitter for $44 billion, Musk fired several of the company’s top leadership, including CEO Parag Agrawal. In addition, the company has laid off approximately three quarters of its workers and a significant number have left voluntarily.

Since Musk announced on Thursday that there would be a new CEO in about six weeks, the news has been hailed among investors at Tesla (another of Musk’s owned companies), as investors hope that with this change, Musk will return. to prioritize Tesla, the electric car company in which he also he serves as CEO and is the key to his fortune.

Source-larepublica.pe