Unusual collaborations and new markets, the bet of current music


A dominican collaborating with one of the female groups of k pop most popular of South Korea or singers from music urban uniting their voices with artists of the Mexican regional genus.

That’s how opposite they are collaborations current in the music industry. Something that, although not entirely recent, has expanded much more with the growth of social networks and the interest of record companies in reaching new audiences to extend their range of action, regardless of languages ​​or musical genres.

The music urban has been one of those that has most adapted to changes in the industry, in fact, in many cases it has propitiated these processes.

An example of this has been what happened at the beginning of the month with the singer born in Santiago de los Caballeros, Natti Natasha, who surprised with a collaboration musical with South Korean girl group momoland.

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Natti Natasha with the Korean group Momoland. (EXTERNAL SOURCE)

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The artist dominican premiered the song “Yummy Yummy Love”, a catchy song with which he expands his reach by reaching Asian countries with his music. In less than a week the video posted on Youtube exceeded 20 million visits and was reviewed by media from both South Korea as in other localities, precisely because of the unusual nature of the collaboration.

Flexible percentages

With duets dominating the charts, artists have modified their strategy and split their earnings according to their degree of participation. It is not a single rule that governs the operation of collaborations and how their income is distributed, since the possibilities are “limitless”. For each song it is different and depends on the agreement.

This has not been the strangest or most unusual union. At 21, the singer from music urban argentina Nicky Nicole can boast of one of the collaborations most surprising in recent months: he joined his style with that of the legendary Mexican group of music northern, The blue Angels.

The song “Otra Noche” was accompanied by its video clip and it is the new fusion that the Mexican norteño group performs with a pop/urban artist, after having collaborated with Belinda Y Guaynaa.

This song is also part of the celebration of the 40-year history of The blue Angels.

Like her, others artists of the urban genre opted for the music that is made in the Aztec country.

Maluma collaborated with the popular regional Mexican band Firm Group in the song “Everyone”.

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Edwin Caz (Firm Group) and Maluma. (EXTERNAL SOURCE)

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The collaboration is accompanied by a video musical that in less than a month has exceeded 32 million visits.

The singer Spanish Enrique Iglesias was not far behind either. The artist released a new EP, “Me I passed the remixes”, with four versions of the successful single of the same name recorded in 2021 together with reggaeton Puerto Rican Farruko.

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Farruko and Enrique Iglesias. (EXTERNAL SOURCE)

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The new album presents four versions of the aforementioned song together with Farruko and the artists Ender Thomas, Jose Solano, and Patrick Romantik.

Christina Aguilera’s return to the music in Spanish was not exempt from collaborations interesting. She released two songs: “Pa’ Mis Niñas” with Becky G, Nicky Nicole and Nathy Peluso and “Santo” with Ozuna.

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Christina Aguilera and Ozuna. (EXTERNAL SOURCE)

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Do they really work? collaborations?

Before answering this question, one thing must be made clear: the collaborations of different artists They have been seen for several decades now, and have been well received by fans. Such was the case of the union of the artists of rock, the group Queen and the singer David Bowie with the song Under Pressure, which according to Shows on Demand, is one of the best collaborations musicals.

These practices were evolving and emerging with new artists of pop being more and more frequent; You can easily locate these since the word “feat” is found in the name of the song, that is, with which a guest artist is announced in the song.

However, lately we have seen this kind of collaborations in artists whose musical genres do not have much to do with each other.

The fusion of genres that Metallica made with Universal Music on their Tribute album is an example of this, however, it managed to cause rejection in some of their songs, such as their collaboration with the urban genre icon J Balvin; Metallica fans did not understand why this collaboration (beyond the commercial benefits and trend that was created), since they belong to two different worlds.

In conclusion, they usually work, but it will depend on the strategy used and the artists selected.

Source-www.diariolibre.com