What is the reason for the success of Taylor Swift at 32?

Taylor Swift meets today 32 years. The singer, who has a 15-year career, now ranks as one of the best. Her success equals that of singers like Madonna, Beyonce, and Lady Gaga, due to the top spots she gets every time she releases new content. This, without a doubt, has placed her as an icon for many within the industry. because recently he announced the relaunch of all his first albums, which has made his success consolidate even more.

With a homonymous title, his first album, Taylor Swift It was released on October 24, 2006, with country and pop songs composed during their freshman year of high school. His second studio album, Fearless was released in the United States on November 11, 2008. All songs were written or co-written by herself. It sold 6,173,000 copies in the United States between November 2008 and May 2010, and exceeded 10,000,000 in the rest of the world.

After she established herself as a breakthrough artist with her country albums, Swift entered the world of pop with Red. This album included major hits such as “22”, “All too well” and “We are never getting back together.” With this last single he achieved his first number one in the Billboard Hot 100.

He also continued that style on his 1989 album. In it, his hit “Shake it off” debuted at No. 1 on the Billboard Hot 100 along with “Blank space.” with which she snatched herself for the first time in history the number 1 position. In addition, it had a quantity of 544,000 copies sold in its first week, and carried the title of the best-selling single of that time.

Taylor Swift was the victim of buylling by Kanye West and his wife, Kim Kardashian. The singer publicly humiliated her when they were awarding her for best video clip at the 2009 MTV VMAs, as he told her that she did not deserve the award, but Beyonce.

Years later, the rapper decided to release a song where he insults her and hints that her fame is thanks to him. Hearing this, Swift rejected the song. For its part, West’s wife published an audio response in which Taylor is heard saying that he did not see anything “bad” in the rapper’s song.

This made Swift look bad, so several users were harassing her on their social networks and commenting on snake emojis. Due to this situation, Swift decided to disappear from her social networks and the public for a year.

This dark stage helped Taylor to regain strength and come back recharged with her album Reputation in which she is shown as a strong woman. Several marketers point out that the publicity for this album is one of the best digital image repositioning in recent years.

As the media had tainted her image with the Kanye West controversy, she decided not to allow media coverage of her new album and promoted her new material only digitally. Furthermore, she used the viper image they had constructed of her as a symbol of her new age.

After going through all that resurgence, you could see the true musical impact that the singer could have. That is why by the time he released his latest albums, Lover, Folklore and Evermore It was seen how Taylor is now an expert in customer loyalty.

The presentation of his album Folklore was a surprise, since he had not promoted its release. The singer’s most intimate and personal album became the first album to sell a million copies in the United States, and it garnered five Grammy nominations, where it won the album of the year award.

The singer currently does not have the copyright to five of her first albums because the first label she signed with, Big Machine Records, sold those rights to another company and not to her, despite the fact that Taylor Swift did. asking for a long time when he left that company in 2018. Since he did not obtain any income from those songs within streaming platforms, he decided to re-record his songs, since he still owns the copyright of them.

When he released Fearless (Taylor’s Version), it was the start of a whole revolution. That first release earned her number one on the US Apple Music chart, making Swift the first female country artist to top it. However, the boom was with Red (Taylor’s Version), as he showed that he could be just as successful (or more) with his own art. He even broke a 50-year record for Don McLean and his song. “American pie”. “All too well” At 10 minutes and 13 seconds, it landed the title of the longest song to reach number one on the Billboard Hot 100 chart.

Taylor’s re-recordings are marking a new milestone in the music industry. Now the subject of abusive contracts that they have to sign in order to have financing for their careers is being debated among several artists, since many times in these they lose right over their music.

This has impacted singers like Olivia rodrigo who debuted this year with Sour. She revealed in an interview for The Guardian that, “Inspired by the battle of Swift,” she made sure to own her albums when she signed a record deal last year.

Taylor’s fight is not something new, since years ago he was in favor of reformulating the copyright law. In 2016, in order to have greater control over her works and rights, both she and 179 other artists, such as Paul McCartney, U2 or Kings of Leon, sent a letter to the United States Congress to request an update of the a law that came into force in 2000 and regulates the music streaming business, a key business for platforms such as YouTube or Spotify.

In its eighteenth year in a row, Forbes published its list of the 100 most powerful women on the planet, where it ranked Taylor Swift at 78. This was not surprising because it has been seen how the singer has been able to break record after record and, in addition, has fought to regain her own image in an industry that had turned its back on her, and with which she is fighting to get more rights for the singer-songwriters.