Which posts are good or bad for the world, according to Facebook users

Facebook asked its own users which social network posts they considered good or bad for the world, with results that included positive developments and anti-Semitic comments among benign content and May reach or political content among evil.

The technology company conducted between mid-August and mid-September 2020 a survey of 143,000 users of the social network from a dozen countries to determine, based on their perception, which of the content that came could be considered good or bad for the world.

This survey showed in the publications five options (very good, something good, neutral, something bad and very bad), among which users had to choose one. The responses were subsequently grouped into two broad categories: good for the world (very good, somewhat good) and bad for the world (somewhat bad, very bad).

As explained in Slate, one of the members of the consortium of media organizations that have had access to this study, also received in the United States Congress, the objective was to obtain a subjective measure based on the perceptions and opinions of users. These results would later be used to train artificial intelligence to help reduce negative experiences on the platform.

Following their perception, users more frequently classified as bad for the world those contents that ended up having a greater reach, on topics such as games, politics or crime. In the case of issues considered civic (social and political issues), even if they are not far-reaching, they are also more likely to be considered negative.

Other content classified as bad also included violence, sexual incitement, incitement to hatred, incitement to violence, nudity, or even if they showed men, from older or younger age groups, with less headline positions, users with very few or many connections.

On the other hand, among the content considered good for the world, users selected a greater variety as such: from those that contained important developments for the advancement of society or fun, to others that supported the ideas of groups such as Qanon or anti-Semites .

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