The Latin Grammy for Best New Artist is usually one of the most coveted awards, as it can only be won once in a lifetime and helpsto open many doors.
This year’s roster includes 11 contenders of various genders, countries and ages, most of them youngsters just starting out but also some more veterans. Many have been loud on radio and streaming services in the last year.
Below is a who’s who among the nominees. The Latin Grammy, in its 22nd edition, will be delivered on Thursday in Las Vegas.
– GIULIA BE: 22-year-old Brazilian pop singer-songwriter Giulia Be signed with Warner Music Brasil in 2018 and released the song “With You” with Brazilian DJ Zerb. The following year he had his first success with “Too Bad”, the central theme of the telenovela “O Sétimo Guardião”, and appeared on the Portuguese charts with “Menina Solta”. Last year he released the EP “Solta”.
– MARÍA BECERRA: Shortly before being one of the most listened to Argentine singers of the last year, María Becerra was a YouTuber whose humorous videos generated millions of views. But his true passion was not comedy, but music, and in 2019 he debuted with the single “222” and this year he released the EP “Animal, Part 1” followed by his first album, “Animal”. His recent hits include “Wow Wow” with Becky G, “Before You” with Rusherking, “Mal customrao” with Mau and Ricky and “What else then?” with J Balvin.
– BIZARRAP: Also nominated for best urban fusion / performance (for “Nathy Peluso: BZRP Music Lessons, Vol. 36”), best rap / hip hop song (for “Snow Tha Product: BZRP Music Sessions, Vol. 39”) and producer of the year, Bizarrap is emerging as one of the favorites in the category. The 23-year-old Argentine producer and DJ, who specializes in urban genres such as trap and rap, has been on the charts with his “musical sessions” with Nicky Jam, Nicki Nicole and Anuel AA, among others.
– BOZA: Growing up in the La Meri neighborhood of Panama, Boza did not have a musical career in mind, much less reach the Latin Grammys. The international hit “Made for me” earned the nomination for the 24-year-old urban musician, who began his career at 17, fusing dancehall and R&B with Panamanian “canela” after a difficult adolescence. With songs that also include “Ella”, “En la luna” and “Perreito savage,” Boza has said that music saved him from a life of crime and vices in his neighborhood. The video for “Made for me” has more than 100 million views on YouTube and this month he will release “Loop”, his second album.
– ZOE GOTUSSO: Zoe Gotusso stepped out of her comfort zone by leaving a rising duo in Argentina to continue as a solo artist in what she calls the most difficult time of her life. Her instincts, however, led her to one of her greatest joys. The 24-year-old singer-songwriter received two Latin Grammy nominations for her debut album, “Mi primer día triste,” including not only best new artist but best pop-rock song for “Ganas.”
– HUMBE: The 21-year-old Mexican singer-songwriter debuted in 2017 with the album “Sonámbulo” and three years later he released the EP “Soy Humbe”, but it was “Entropía”, released last March, which earned him recognition from the Latin Academy of Music. Recording. Humbe started playing the piano at age 9 and as a teenager he knew that he wanted to pursue music professionally. In recent days he released “Aurora”, his second full album in 2021.
– RITA INDIANA: At 44, Rita Indiana is the oldest of the group. The Dominican singer-songwriter and writer returned to the music scene after a decade of absence with “Mandinga Times” in 2020. Author of six novels and several books of short stories, she made her debut in music in 2010 with the praised album “El juidero” before reappear last November with an independent “apocalyptic” album produced by former Calle 13 laureate Eduardo Cabra, addressing everything from unpunished corruption to the taboo around homosexuality through rhythms such as dembow, heavy metal, merengue, traditional gagá, electro -boogie, punk and rap.
– LASSO: After he was not nominated in 2020 after having tried with a series of EPs that together make up the album “Four seasons”, the Venezuelan singer-songwriter was aware that 2021 was his last chance: the maximum number of full-length albums to be able to compete as The best new artist are three, and at 33 he already had “Sin otro sense” (2016) and “El exilio voluntario de una mente saturada” (2017). Lasso, who comes from a family of artists, was inspired by Vivaldi’s “The Four Seasons” for his concept album about a relationship that progresses as the year progresses, with 21 songs including two collaborations with Danna Paola and one with José Madero. by PXNDX.
– DOVE MAMI: Paloma Mami is one of the urban performers of the moment thanks to songs like “No te enamores”, “Qué rico outside” with Ricky Martin and “QueLoQue” with Major Lazer. The 22-year-old Chilean-American singer, whose music naturally blends Spanish and English lyrics, began rapping at 17 and soon met producers with whom she recorded her first song, “Not Steady.” This year she released her first album, “Sueños de Dalí”, with hits including “For Ya”, “Religiosa” and “Traumada”.
– MARCOS MARES: The 28-year-old Mexican singer-songwriter poured out the pain of heartbreak in a five-song EP that earned him the nomination. “Band-Aids”, his third production after the 2019 album “These songs remind me of you” and the 2014 EP “Para ella”, mixes musical styles such as ranchera, cha-cha, bachata, pop, R&B and trap, and the word “ Band-Aid ”appears in songs like“ kind ”and“ baby ”. Raised in a musical environment, he studied on a scholarship in Boston, at the prestigious Berklee School, where he began to write his own songs. In 2017 he had a viral hit, “Flaquita”.
– JULIANA VELÁSQUEZ: Juliana Velásquez found refuge in music writing songs about topics in her life that she did not dare to speak about. The exercise of catharsis led to an album and earned him his first Latin Grammy nomination. With a “retro” style that she attributes to her love of mariachi and a sublime voice but full of inflections and emotion, the 23-year-old Colombian singer-songwriter, who began her career as a child on television, officially debuted in music with “Juliana” . The 11-track album begins with “Roller Coaster,” which she created in the midst of the pandemic with the help of her fans on Instagram, and includes the singles “Anticipated Pain,” “I Swear,” and “Presiento.”